Test Your Business Ideas with Confidence | FREE Startup Coaching When You Donate
Get a Free 1 Hour Coaching Session Valued at $150USD when you Donate $75USD
Donate 5 books to our Side Hustle Success project, and you get 1 hour of business coaching absolutely free.
Every great business starts with a spark – an idea. But not every idea is ready for the market. Before you dive into the deep end, wouldn’t it be wise to test the waters? Our Testing and Soundboarding service offers you the expertise to assess your business idea’s viability, strengths, and weaknesses. Minimise risks and maximise your chances of success with professional feedback and guidance.
Benefits to You
Professional Idea Evaluation
Get an expert perspective on your business concept, helping you to refine and improve it.
Save Time and Resources
Avoid wasting your efforts on ideas that aren’t feasible by getting sound advice before making significant investments.
Boost Confidence and Decision-Making
Clear your doubts and gain the confidence to make informed decisions about pursuing or pivoting your business idea.
Your Award Winning Coach and Mentor
✅ Winner 2023 | Startup Mentor of the Year
✅ Winner 2023 | Entrepreneurship Education Programme – The Human Entrepreneur
✅ Finalist 2022 | Startup Mentor of the Year
✅ Finalist 2022 | Incubator of the Year – The Human Entrepreneur
2022 & 23 Africa Startup Ecosystem Builders Awards
✅ Thinkers 360 – Top 50 Global Thought Leaders and Influencers on Lean Startup 2022 & 2023
Hello! I’m Willem, a dedicated leader in Entrepreneurship Development who has navigated some of the most challenging environments over my 23-year journey in entrepreneurship. I’m honoured to be the recipient of the 2023 Startup Mentor of the Year award and the Entrepreneurship Education Programme award for The Human Entrepreneur. I have been recognised by Thinkers 360 as a Top 50 Global Thought Leader and Influencer on Lean Startup for two consecutive years.
My approach to leadership, innovation, and entrepreneurship is deeply human-centered.
I’ve demonstrated my expertise in entrepreneurship development by disrupting traditional methods. My unique approach, designed and proven in Africa, empowers unemployed individuals in South African townships. I guide them to start businesses without external funding in just 5 weeks, ensuring these ventures are profitable enough to sustain themselves financially. This method significantly reduces the time and cost to create a job compared to traditional programmes, effectively cracking the nut of mass entrepreneurship development. My process can deliver new entrepreneurs at scale, creating hundreds, even thousands, of new businesses monthly. I am proud to offer a revolutionary solution for job creation, poverty reduction, and economic growth.
I call Johannesburg home and take pride in being a single father to my 13-year-old son. I’m an avid reader and enthusiastic about personal development. For a bit of fun, I’m also a qualified firewalking instructor.
My academic background includes a Master’s degree in Information Systems Management from the University of Liverpool, U.K., where my dissertation delved into applying various innovation methodologies within established businesses. As a regular speaker and facilitator at conferences, I also contribute to the advisory board of the University of Liverpool Management School’s professional interest network.
If you’re looking for someone to guide, inspire, and collaborate with your team or audience, I bring a blend of expertise, experience, and enthusiasm that’s hard to match. Let’s connect and create something impactful together!


Helping You, Helping Others
Your contribution goes beyond receiving an hour of expert coaching. You play a crucial role in empowering future entrepreneurs by donating 5 books at $75 to our Side Hustle Success project while you get one hour of one-on-one coaching. Once we collect 150 books, we organise a live Side Hustle Success Masterclass in a school, university, or community in South Africa.
Your contribution helps individuals realise their entrepreneurial potential, overcome doubts, and gain a solid foundation for success through the masterclass and a copy of “Side Hustle Success – a low cost, low risk way to make more money in 5 easy steps” by Willem Gous. This book is more than just a guide; it’s a roadmap to turning ambitions into achievements, making your donation an investment in future success stories.
Donate $75 Now and Get 1 Hour Free Coaching Valued at $150
Don’t let uncertainty hold you back! Donate 5 books at $75 and you can book your coaching session and take the first step towards transforming your business dreams into reality. Your chance to gain expert guidance and make a significant impact is just a click away!
What do you get for your donation?
- 1 hour coaching session with an award-winning startup coach and mentor
- A PDF thank you letter
- We will mention your name or business at the event where we give the books away as a thank you for the great support
Frequently Asked Questions
When do I book my session?
I will receive an email after you donate. Once I verified that the donation had cleared I will send you a link to book your coaching session in my calendar. It is quick process.
Can I gift a coaching session to someone?
ABSOLUTELY! Yes, you can gift your coaching session to someone else. Please do me a favour and notify them that you will do this. Respect them, please. I look forward to helping them, and thank you for doing this. You are a hero.
I am in a completely different timezone
Do not worry about the time zones. I have spaces open for coaching in the morning, afternoon and evening. We will find a spot for you.
Can I donate the books and refuse the coaching session?
You superhero, you! If you want to donate 10 books and not have the free coaching session, then that is fine. We thank you for your support.
Why is the coaching free? What it the catch?
Instead of asking you for a donation, and we make you feel all warm and marshmallowy inside (which you probably will), we thought it would be a great idea to give you, the donor, some added value by helping you grow your business and make more money. When you make more money, please remember us 😁😁😁
How many donations can I make at a time?
For now, we are limiting the number of donations to 10 at a time to accommodate the delivery of the coaching hours.
Our Work: How We Create Impact
Side Hustle Success - Book and Masterclass
A practical book and masterclass designed to awaken the entrepreneurial spirit in people through side hustles targeted at schools, universities and communities. Quick, cost effective and impactful while giving sponsors exposure and visibility.
Rapid Entrepreneurship Development Programme
An innovative, practical, 5-week program that transforms individuals into self-sufficient entrepreneurs. Because we focus on mindset shifting, the program is independent of industry, sector or business type. A standalone programme or a compliment to your program.
Keynote Speech: "Innovate Faster by Thinking Like a Township Entrepreneur"
A transformative keynote that equips business teams with the mindset of township entrepreneurs to drive innovation and stay ahead in competitive markets. Targeted at businesses as part of our fundraising efforts. Keynote, workshop and team building event.
Where You Can Apply Our Work
Job Creation
Create jobs in 5 weeks, cost-effectively, sustainably and at scale. We can create thousands of new businesses per month.
Economic Development
We help people build a profitable business in 5 weeks, stimulating local economies, leading to poverty alleviation and more.
Reducing Recidivism
We are reducing the re-offending rate by helping ex-offenders build profitable businesses and become financially sustainable and productive members of society.
Acceleration
Many entrepreneurship programmes struggle with entrepreneurs who do not have the right mindset, leading to negative results. We can shift their mindsets, leading to more success in your programme.
Find the Right Entrepreneurs
We can help you find the right entrepreneurs to fit into your programme quickly and cost-effectively, reducing your risk and cost while increasing your success.
Women & Youth Entrepreneurship
We can help you achieve your development goals while empowering women and youth to rise up and become part of the entrepreneurship ecosystem