Work with One of the Best Startup Mentors and Coaches in Africa

Starting out or established – Let me help you get the results you want while reducing your risk and worry

☑️ Finalist 2022 | Startup Mentor of the Year –  Willem Gous – Founder of The Human Entrepreneur

☑️ Finalist 2022 | Incubator of the Year – The Human Entrepreneur

We use income from external coaching and mentoring to fund the overheads of the NPO and to develop new entrepreneurs. Working with Willem benefits others as well.

2022 Africa Startup Ecosystem Builders Awards

The awards recognise excellence in Africa’s startup and entrepreneurship ecosystem and celebrate unsung heroes in ecosystem building who are individuals, communities, institutions, and organisations that have demonstrated innovation, excellence, outstanding achievement, and impact in advancing African entrepreneurship.

Willem Gous | Top Startup Mentor and Coach

Why work with me?

  • Become a customer in your business:
  • Know what your business should give you and how
  • Become a super leader: Instead of you becoming a building block in the success of your business, let your business be a building block in your success.
  • Become powerful: Most business owners build a profitable jail, know what boundaries to set and how you will work so that your business serves you as much as your customer.
  • Have your needs met: You would not go into a relationship knowing what the other wants and not telling them what you want?
  • Why do it with your business? Have the right relationship with your business and get health, wealth and happiness.
  • And a lot more …

What You Get

  • Know where you want to go and how you will get there
  • Get more clarity and have a clear plan
  • Someone to bounce ideas off
  • Support when times are tough
  • I have made the worst mistakes over more than 20 years experience so that you do not have to pay the same price

We use income from external coaching and mentoring to fund the overheads of the NPO and to develop new entrepreneurs. Working with Willem benefits others as well.

Willem is a leader in Entrepreneurship Development in some of the toughest conditions. He is a startup mentor on many programmes. Over his 22-year entrepreneurship journey, he developed his unique human-centred perspective and approach to leadership, innovation and entrepreneurship. Consistently pushing boundaries and learning through failures and successes, he solidified his thinking around the entrepreneurial way and the successful application in a wide range of real-world situations.

He is a dedicated single father to an amazing 12-year-old son, and they live in Johannesburg, South Africa. An avid reader and personal development enthusiast. For fun and giggles, he is a firewalking instructor.

Willem holds a Master’s degree in Information Systems Management from the University of Liverpool, U.K., and his dissertation focused on applying various innovation methodologies within existing businesses. A regular conference speaker and facilitator, he also serves on the advisory board of the professional interest network of the University of Liverpool Management School.

He is one of only a small number of people in the world who can moderate the highly sought-after Inside Risk, high-stakes leadership in action programme –

He has facilitated many breakthrough motivational events with large crowds of people.

Besides mentoring his programmes in The Human Entrepreneur, he is also a startup mentor and coach on other programmes such as IBM Startup Programme, JP Morgan and the Arts and Culture Trust.

His work with the Arts and Culture Trust stands out as he works with artists to get them to think like business people and turn their art into a profitable business in 12 weeks.

Willem Gous is a leader in Entrepreneurship Development

What people say about working with Willem as a Startup Mentor and Coach

“Willem is amazing at what he does. He has excellent mentoring skills and creates scenarios that allow you to perceive situations from various angles. This helped me to get out of my comfort zone and start to think of all the possibilities of what the outcomes of my initiatives could be. After speaking with him, I noticed how a small mindset change could make everyday more productive and fulfilling.

He is calm and collected with much wisdom and compassion. He is also very humble and approachable. He taught me how to believe in myself and always put my own goals first. His ability to gently nudge your mindset into the correct path is great. Choosing Willem Gous as a mentor is one of the most beneficial life decisions anyone could make!”.

Kirashni Bidassey

“Meeting Willem through LinkedIn was probably the best thing that has happened to my business in the last 9 months. Not only does he understand the challenges of an entrepreneur, but he has valuable solutions to offer.

Unlike other people I have met who has Master’s degrees, he connects with each individual on their level of expertise, never causing you to feel that “you’re not enough”. He also does not hesitate to open doors for others, without expecting anything in return.

He is a brilliant public speaker, bringing value in an entertaining manner.

If you are not getting out of your business what you deserve, then sign up for Willem’s workshops and coaching immediately – you won’t regret it!”

Christa Fourie

Founder, Keesta HR Solutions

“I couldn’t have met Willem at a worst time in my life. Stressed, working long hours, neglecting my family and very unhappy. Willem can cut through layers and find truths in a way that I have not seen before. The results of this sometimes painful, but an absolutely amazing journey of self-discovery is far-reaching. It extends way beyond only your business life.

The effect on my business has been fantastic. We have changed my management style to enhance and grow the business. Willem’s experience and unique approach to innovation assisted us in changing the business structure to an innovative and forward-looking company. We are operating much more efficient, serving clients better and providing solutions that are innovative and client-centric. Thanks to this approach, the Covid-19 lockdown had no effect on the business and offered additional opportunities.

The changed mindset also filtered to home life and family. Due to better management, corporate structure and processes, I have time to spend with my family. I can attend school and sports events the kids participate in. Family holidays are now holidays and NOT mere remote working opportunities, as was the case in the past.

Willem’s goal-driven approach assisted me in reaching several goals which I have not thought possible in the time frame it happened. Working with Willem was one of the best business and personal decisions I have made.“

Wessie van Westhuizen

Business Owner, Willems & Van Der Westhuizen

“Our programmes work because they were made in Africa for Africa and proven in Africa”

– Willem Gous | Founder of The Human Entrepreneur