Side Hustle Success

in 5 easy steps

Book | Free Masterclasses | Training

Would you like to improve your financial situation? Have you ever wondered if you have what it takes to start your own business or side hustle to make more money? Are you worried about taking risks or think you’re too old?

This book is here to say you can do it, no matter what. It gives you the correct thinking tools and strategies to step out confidently towards success. Even if you’re already running a business, this book offers helpful tips to boost your mindset, keep your spirits high, and get better at what you do, taking your business growth to the next level.

About The Book

Willem Gous is a seasoned entrepreneur and business expert. Side Hustle Success is an easy read and a valuable resource for aspiring and established entrepreneurs alike, offering a wealth of practical advice, motivational stories, and strategic insights.

Willem Gous’ writing style is engaging and relatable to readers from all backgrounds. He shares his personal experiences creating a compelling narrative that keeps you hooked from start to finish. Overall, Side Hustle Success is an exciting and inspiring read that will leave you motivated, informed, and ready to embark on your entrepreneurial journey. – Reviewed May 2023

Helen Will

Do you dream of improving your finances? Maybe you’ve thought about starting your own side hustle, but something’s holding you back. Perhaps you have concerns about risks, or you believe it might be too late to start something new.

I have good news for you! This book is here to support you, telling you, “You’ve got what it takes!”

Everyone has unique skills and passions, and this book is a friendly guide to help you:

  • Build Confidence: Learn to trust in your abilities and take the first step.
  • Embrace Opportunity: Find out how to face challenges and turn them into chances for growth.
  • Never Too Late: Remember, age is just a number; it’s always a good time to follow your dreams.
  • Simple Guidance: Receive easy-to-follow tips on starting and managing a business, designed to fit your needs.

Success is a journey, and with the right support and a positive approach, you can make great strides.

So why not pick up this book and take a step towards your dreams? You’re capable of wonderful things, and this is your chance to shine!

Navigating the unique challenges and seizing the opportunities in Africa requires an approach tailored to our surroundings. That’s exactly what this book offers, drawing from Willem Gous’ hands-on experience with hundreds of township business owners in South Africa.

Do you dream of starting a side hustle but worry about the lack of funds or the risks involved? In just a few weeks, Willem’s simple five-step process can set you on the path to success.

Here’s what you’ll discover:

1. Why are you starting a side hustle?
2. How to start your side hustle quickly
3. How to find customers with money
4. Overcoming fear, demotivation, and rejection
5. How to find your Rhythm of success and accelerate your success

These valuable insights aren’t just about saving time and money; they’re about nurturing the mindset and strength you need to thrive.

Imagine this book as a supportive friend, someone who understands your dreams and fears but believes in your potential. It’s more than a guide; it’s a compass that points you towards confidence and success.

Grab hold of this opportunity and let this book guide you to launch your side hustle with determination and joy. Your path to success is mapped out and waiting for you; all you need to do is take the first step!

“Side hustles aren’t just about earning; they’re about learning, growing, and evolving into the best version of ourselves.”

Side Hustle Success is a relatable book that caters to both would-be and established entrepreneurs. Full or practical advice, this book is an easy read that is informative and inspiring. It leaves readers feeling motivated and well-informed, equipping them with the knowledge & confidence to start their entrepreneurial journey.

Whether you’re just starting out or already running a business, Side Hustle Success is a valuable toolbox that will ignite your entrepreneurial spirit and provide you with the tools for success. The best part of the book is that there are exercises after each chapter.

Malcolm Moodley

Business owner, ItWorkz

What’s inside


Chapter 1: Why are you starting a side hustle?

If you have no plan, you plan to fail. Have clarity why you are starting so that build the right side hustle and you have a better chance of achieving your goals.


Chapter 2: How to start your side hustle quickly

Reduce your risk and cost to start your side huslte so that you do not have to risk everything.


Chapter 3: How to find customers with money

There are millions of customers, but you have to find those who have money to spend with you. We teach you how to find them quickly and easily.


Chapter 4: Overcoming fear, demotivation and rejection

Learn how to overcome your biggest obstacles and move forward with success.


Chapter 5: How to find your Rhythm of success

Success is the result of doing the right things everyday. Find out what that is.

Chapter 1

In South Africa – a developing economy where a monthly salary of R1,500 ($80 USD) puts you in the top 40% of earners – entrepreneurship is often portrayed as a pathway to financial freedom, an escape from poverty and an opportunity to have control over your time and future. However, people are being misled. The reality is that entrepreneurship, especially in its customer-centric form, doesn’t always work as advertised.

The books, politicians, and renowned speakers on entrepreneurship conveniently forget to mention one crucial fact: entrepreneurship is primarily designed to serve the needs of the customer, not your own. As the founder of a company, you find yourself excluded from the business model, strategy, and financial plans. If you don’t believe me, just take a look at the typical life, working conditions and financial stability of an entrepreneur, and you’ll see that I speak the truth.



It is a quick and easy read giving you a practical step by step process easy to follow and impliment into your life.

About the author.

✅ Finalist 2022 | Startup Mentor of the Year

✅ Finalist 2022 | Incubator of the Year – The Human Entrepreneur – 2022 Africa Startup Ecosystem Builders Awards

✅ Thinkers 360 – Top 50 Global Thought Leaders and Influencers on Lean Startup 2022 & 2023

Willem is the founder of The Human Entrepreneur, an initiative to empower individuals, including the unemployed, to start their own businesses within a five-week timeframe, even without access to funding.

In addition to his startup coach and mentor role for The Rapid Entrepreneurship Development Programme, Willem is a sought-after professional speaker, captivating audiences with his insights on leadership, innovation, and entrepreneurship. He is also a certified firewalking instructor and a dedicated father.

To learn more about Willem and his initiatives, visit the official website of The Human Entrepreneur at

“The power to change your financial story isn’t in the wealth you have, but in the wisdom you apply.”

Willem Gous

Gifts for you the reader

FREE Resources

Subscribe and get access to amazing resources:

  • A FREE workbook, thoughtfully designed to consolidate all the essential steps from every chapter into one comprehensive guide. Planning and executing your side hustle has never been easier.
  • FREE 1-hour Side Hustle Masterclasses that you can attend online. Whether it’s me or one of my seasoned coaches, we’re here to provide answers and guidance. Dial in regularly and let us steer you towards success.
  • Videos that are packed with motivation, strategies for reducing risk, and tips to make more money. Stay tuned, as new videos are added regularly to keep you inspired.
  • And so much more!


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