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About Us

Making Entrepreneurship Accessible to All

I’m Willem Gous

Over my 22-year entrepreneurship journey, I developed a unique human-centred perspective and approach to leadership, innovation and entrepreneurship. Consistently pushing boundaries and learning through failures and successes, I solidified my thinking around the entrepreneurial way and the successful application in a wide range of real-world situations.

I am a dedicated single father to an amazing 12-year-old son, and we live in Johannesburg, South Africa. An avid reader and personal development enthusiast. For fun and giggles, I am a firewalking instructor.

I hold a Master’s degree in Information Systems Management from the University of Liverpool U.K., and my dissertation focused on applying various innovation methodologies within existing businesses. A regular conference speaker and facilitator, I also serve on the advisory board of the professional interest network of the University of Liverpool Management School.

I am one of only a small number of people in the world who can moderate the highly sought after Inside Risk, high stakes leadership in action programme –

I facilitated many breakthrough motivational events with 400 and more people.


Living the Entrepreneurial Way: When we develop the capacity to create value, anything becomes possible.


To make entrepreneurship accessible, relatable and applicable to everyone.


Our short term goal is create 10,000 jobs by creating 10,000 businesses.

“Ask not what you can do for your business, but what your business can do for YOU”

– Willem Gous

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