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We create jobs in Africa by taking previously disadvantaged youth and help them build a business in 5 weeks to sustain themselves financially.

Learn about our work and how we achieve our results

The Human Entrepreneur has developed a disruptive approach to business acceleration and pre-incubation called “The Rapid Job Creation Programme”. It is a new programme designed around the needs of necessity-driven entities, with the aim of capacitating young people with the entrepreneurial potential to become small business owners by focussing on the immediacy of their needs.

The Big Challenges with New Venture Creation

The Global Entrepreneurship Monitor shows a history of poor success with South Africa continuing to have one of the highest business start-up failure rates in the world. Even post incubation, in excess of 70% of small businesses are reported to fail, according to SEDA (2019).

The Human Entrepreneur is showing a small business failure rate of only 47%.

#1. Traditional Incubation Can be Expensive

Typical business incubation programmes can run into the tens of thousands of dollars per person, making it unaffordable to create jobs in volume, especially in developing economies.

We need a solution that takes weeks and not months.

What we do differently: We have reduced the cost of new venture creation to just over $1,000 per venture depending on various factors. Making job creation through entrepreneurship and business ownership affordable where it is needed most, in developing economies.

#2. Takes long, people are hungry now

When you need to care for yourself and your loved ones, you need results now. Current job creation and incubation programs aim to create jobs in 6 to 12 months, which is too long.

People are hungry now.

What we do differently: Our complete programme is 5 weeks and can be sector or industry-specific. De-risk incubation programmes by providing vetted candidates. Compliment skills development programmes by helping their beneficiaries turn their new skills into businesses.

#3. Long term solution to a short term problem

The world needs a rapid, short term solution but the market mostly offers long-term programmes. If we do not address the unemployment crisis around the world we will face unrest and many other negative factors as a result.

What we do differently: Because our programme only takes 5 weeks we have a short term solution to the massive unemployment crisis the world faces.

The Solution:

The Rapid Job Creation Programme

The majority of entrepreneurship education programmes use an ‘education for enterprise’ approach(Timmons & Spinelli, 2004), focussing only on skills development and not practical application.

The Rapid Job Creation Programme uses the education through enterprise approach, transferring learning from the classroom to practice, which makes it possible to complete the learning cycle, by moving from classroom discussions to testing out concepts in new situations, thereby gaining concrete experience, and shifting the emphasis from passive to active learning. 

The Programme in numbers


Started a Business out of Financial Necessity


Women Owned Businesses


Black Businesses

Businesses Registered to Date

4 Weeks Ago Only Had a Business Idea, Now 4 Times Her Monthly Salary

Mpho is one of the latest beneficiaries to go through the Rapid Job Creation. In 4 weeks, she went from idea to financially sustainable. Her business gives her a job, a better future and the ability to look after herself, her loved ones and her family.

Had a Struggling Business Now Makes Consistent Profits and Growing

The programme even works with existing businesses. When Florentinah came into the programme, her business was struggling, barely getting by. Now she makes healthy profits weekly and employs 3 other women. All in just 4 weeks.

Where fit into your programme | We work with you

Let’s Build Something Together

Our mission is to create 10,000 jobs using the Rapid Job Creation Programme. We are looking for partners who share in such a vision. If that is you then contact us today at

Our Vision

To create an environment where we foster, accelerate, and celebrate entrepreneurial potential manifesting itself in great businesses that benefit the founders, help customers, uplift communities and grow economies.

Our Mission

To grow, develop and accelerate human potential by using business as a platform for development and self-exploration.

About the Founder: Willem Gous

Willem Gous, an entrepreneur since 1999, is an international speaker, trainer and consultant on leadership, innovation and entrepreneurship. He is involved in three businesses.

He does leadership development through InsideRisk, where he helps companies such as Nestle, Airbus etc., lead in high risk, high stakes and high uncertainty situations.

Venture Designers is a business that helps businesses find and develop new opportunities and reduce their cost of failure to develop new products and services.

The Human Entrepreneur is a job creation platform. A human-centric approach to the sustainable development of entrepreneurs. “Build successful entrepreneurs, and great businesses will follow that can change the world.”

He is a single father to an amazing 11-year-old son. He loves reading, and for fun, he is a firewalking instructor.

More Testimonials from Candidates

Needed Funding So He Started Another Business to Fund Himself Later

Lost His Partner and Started Again With Success

Didn’t Have Money to Start Her Business Idea, Started Another Instead

Did Not Have Equipment to Start Her Business – Yet, She Started

4 Weeks Ago | Had No Business, Started, Everything Went Wrong, He Adapted, Now makes Profits

1 Week: Got New Customers and Increased Her Price

“I started my business last year in June. When I started this business I thought I would get 10 customers at the same time but I only got a few customers. I started to lose hope in my business. Since I started the human entrepreneur pre-incubator program I realised that I have to work hard and I don’t need funding for my business. All I have to do is work hard look for customers because customers can’t look for me if I don’t work hard.

Now I’m happy because my business is running smoothly and I have more than 100 paying customers. I would like to thank the human entrepreneur pre-incubator program for pushing me, I really appreciate that.”


“I started my intrapreneurial training two weeks ago and learned how to make money and be able to start a business. It was an easy thing to do, but I never thought I could open a business and operated in one day. The human entrepreneur pre-incubator program made this possible.

In just two weeks I have 16 paying customers which I charge R90 per customer once a month. I am happy that I am making money.

What is interesting is that I was able to register my business and I got the knowledge of that there is no need for a business plan and funding. If you want to start your business start now.

I’m very grateful for the great opportunity that I got.”


“I am grateful for the human entrepreneur pre-incubator program. I always wanted to start a business but I always wanted to ask for funding. This program taught me that I don’t need funding to start the business.

I’ve learned that to get customers I need to speak to customers. I don’t need to rely on social media only. During this pre-incubator program, I learned from my colleagues and classmates that it doesn’t matter the business idea but that you can make it.

I started my cleaning business two weeks ago and I’ve made money and I have 10 paying customers. I am very grateful to the human entrepreneur pre-incubator program because I now have registered and working business.”


Contact Us

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Johannesburg, South Africa

+27 82 322 0600