Entrepreneurship fails the entrepreneur. Entrepreneurship is only designed to look after the needs of the customer. When entrepreneurs do not succeed, they cannot create jobs or grow the economy.

Mission & Vision


To grow, develop and accelerate human potential by using business as a platform for development and self-exploration.


To create an environment where we foster, accelerate, and celebrate entrepreneurial potential manifesting itself in great businesses that benefit entrepreneurs, help customers, uplift communities and grow the economies.


Feedback from actual entrepreneurs who we helped.

It made me rethink the manner in which I plan my business. The primary driver for working on the business is then not just the sustainability of the business but the sustainability of the entrepreneur.

Zviko Mudimu
Founder and Executive Director
Africa Financial Inclusion Network

I often attend many courses with not enough value and often find it a waste of time and money but the life design for business owners really gives some new insight and understanding of what we as business owners really need to shift and aim for to change our lives.

Kevin Britz
Voice by Design

If you are not getting out of your business what you deserve, then sign up for Willem’s workshops and coaching immediately – you won’t regret it!

Christa Fourie
Keesta HR Solutions

This is one of the best workshops I have attended in a long time, and I would like to thank you for the time and effort you invested into my business and my life style, and highly recommend this is attended by people who want to be successful in life and business.

Lee Wade
Business Owner

The Founder | Willem Gous

I am an international speaker, trainer, consultant, author, and entrepreneur since 1999. I am a dedicated father, family man, personal development junkie and avid reader. I believe entrepreneurship has tremendous potential for individual expansion and expression, but I fear it can become a falsehood to people. I came to realise that from a very young age and the reason why I do this work.

Growing up, I saw my father work himself almost to death. When he lost his businesses, he lost everything. He passed away in August 2018 with very little to show for his sacrifices, simply because of lack of personal understanding and insight. How many unsung antiheroes like him are there?

My motivation is to halt what I see as abuse of entrepreneurial potential at the altar of business success and change the way we build businesses by starting with the entrepreneur first, designing businesses that uplift and equip the entrepreneur while building and fostering their entrepreneurial potential to the benefit of themselves and their customers.

Let’s build successful entrepreneurs and great businesses will follow.

Check out this talk about why entrepreneurship is failing in South Africa and the world.

See what Dr Jyoti Singh had to say...

This article has been a year in the making. I’ve had to pivot several times. I could not write it without consulting key role players in the ecosystem — and those identified don’t necessarily correspond to those recognised by mainstream media, educational institutions, or extravagant competitions.

There is a decidedly depressing side to entrepreneurship that glossy business publications ignore, and who can blame them?


While bullshit conversations around the South African startup ecosystem continue (originating primarily from stakeholders pushing their own agendas), what of entrepreneurs who fall between the cracks, who aren’t glamourous or successful, especially in a country where the divide between the haves and have-nots is jarring?

Read the complete article on Medium - Click here

The Problem

Entrepreneurship fails entrepreneurs.

Entrepreneurship fails because it is designed to ONLY cater to the needs of the customer. The entrepreneur does not feature on the business model, strategy or financial planning of the business. Look at the life and working conditions of a typical business owner, and you see this is true, entrepreneurship fails entrepreneurs.

When that happens, we cannot create jobs or grow the economy, and the whole entrepreneurial dream falls flat.

It increases the cost of failure and financial risks for entrepreneurs, putting their future at risk.

The Solution

We must build businesses that address the needs of customers AND entrepreneurs. Then ONLY will we be able to foster and accelerate entrepreneurial potential.

Build successful entrepreneurs, and great companies will follow.

How do we help you?

We offer assistance in two ways:

Training – The Entrepreneurial Success Program

The entrepreneurial success program is 3 non-consecutive workshops totalling 3 days of training. You learn, apply and master all the concepts to build a business that ensures your success as well as the success of your business and customers.

Mentorship – One-on-One

It is difficult to go about this journey alone, I know, I have been an entrepreneur for more than 20 years. I offer you mentorship and guidance to ensure you get the most success in the shortest amount of time helping avoid costly mistakes, saving you a massive amount of money and worry.

Who Is This For?



  • Build the right business by knowing what business model, financial plan and strategy you need from the start.
  • Design your business to serve your needs as much as your customers need ensuring the survival of the entrepreneur.
  • Reduce entrepreneurial risk by knowing what the business should “really” be delivering.
  • Reduce the cost of failure by having EVERYONE's needs as part of the business model, financial plan and strategy.
  • Know where you are going too and how you will get there.


  • Know what your vision of success is and what your partner's vision of success is, make sure you know what each wants from the business, resolve conflict, build a business that will deliver on everyones needs, including the customer.
  • Reduce the likelihood of tension, stress, fights, conflict and failing businesses as a result of partners who do not see eye to eye. (if you are already at this stage, then attend a course as soon as possible.)


  • Increase program engagement and motivation as the entrepreneur clearly see how they benefit when they build a business that benefits the customer.
  • Waste fewer resources and money and know beforehand what your entrepreneurs want to achieve and how you can get them there, faster and with more success.
  • Know that you have the right people in your program, aligned with your resources, capabilities, market and budget.
  • Know which entrepreneurs can have partnerships and ensure greater success in these partnerships.


  • Reduce your financial risk by knowing what the entrepreneur wants from the business and how it fits into the greater finance plan.
  • Make sure your entrepreneur survives as they are busy to address customers needs working towards profitability.
  • Reduce your cost of failure.

Enterprise Supplier Development

  • Align your suppliers strategy more closely with yours to ensure the partnership delivers on your needs and their needs.
  • Waste fewer resources and money and know beforehand what your entrepreneurs want to achieve and how you can get them there, faster and with more success.

Come, let's help you make your business work for you.

Complete the form below and start talking to us about your needs and we can explore if this is the right option for you. No obligation.

privacy We value your privacy and would never spam you

twitter-icon    facebook-icon     google-icon     linked-icon      instagram-icon


We would like to thank the following supporters. Thank you for helping change entrepreneurship.

Thank you for the use of your boardrooms for training, bringing costs down and making this more affordable to small business owners.

Willems & Van der Westhuizen Accounting

Thank you for providing accounting services and Non Profit registration.